WebMedia is a digital ad network that delivers premium advertising solutions for brands and publishers. Our platform provides our advertisers with real time bidding and a transparent supply. For our media partners, More »
What is the state of native advertising in Russia? How do you engage an audience in native advertising? How do you build a business on native advertising? More »
Video ads on Facebook are different from the ones we knew on TV, and they also lead to a different behaviour from the audience.Moreover, users have a shorter attention span when using More »
Despite the huge competition on the Russian market, Yahoo has obvious advantages. Yahoo knows far too well its audience (Flurry, Viber, Tumblr, etc.) Provides a low-cost CPC, CPCV and optimize the advertising More »
WebMedia is a digital ad network that delivers premium advertising solutions for brands and publishers. Our platform provides our advertisers with real time bidding and a transparent supply. For our media partners, we provide the ability to reach the highest revenues for each impression by powerful optimization tools and high quality demand. Our focus is to provide our clients with maximum value for their digital marketing goals, the best match between the advertisers and our media partners all in a brand-safe environment for both sides.
Within the past year, consumers have begun to question the usefulness of online advertising and whether ads have any relevance or add anything of value to the online viewing experience. This has been evidenced by the ever-increasing adoption of ad blockers — browser extensions that prevent ads from being displayed. PageFair estimates the use of ad blockers grew globally by 41% over the past 12 months.