How to take advantage of Facebook Video’s creative opportunities

Video ads on Facebook are different from the ones we knew on TV, and they also lead to a different behaviour from the audience.Moreover, users have a shorter attention span when using More »

Web Media has become a leading partner of #Yahoo Gemini platform on the Russian market!

    Despite the huge competition on the Russian market, Yahoo has     obvious advantages. Yahoo knows far too well its audience (Flurry, Viber, Tumblr, etc.)  Provides a low-cost CPC, CPCV and optimize More »

Dmexco

Within just a few years,‪#‎Dmexco‬ has developed into the most important meeting point for the global digital economy. Take your chance, grab a free coffee and meet us at the biggest digital marketing More »

The Video Advertising Growth: CTRs, Prices and Ad Products

Interesting data brought by eMarketer.com has revealed that video advertising and social advertising are gaining power in terms of digital ad spending in the US. Video ad spending share was 17.7% in More »

Native Ads – Future Trends

An interesting interview with Justin Choi, CEO of native advertising platform Nativo, was published in eMarketer website. The interview dealt with native ads – trends, processes and changes in recent years and More »

 

How to take advantage of Facebook Video’s creative opportunities

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https://searchenginewatch.com/2016/09/27/how-to-take-advantage-of-facebook-videos-creative-opportunities/

Video ads on Facebook are different from the ones we knew on TV, and they also lead to a different behaviour from the audience.Moreover, users have a shorter attention span when using their mobile devices, which also requires a different perspective when creating a video.This creates the need for brands to adjust their content when they have to transfer their message from TV and traditional marketing to social media.

Web Media has become a leading partner of #Yahoo Gemini platform on the Russian market!

 

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Yahoo

  Despite the huge competition on the Russian market, Yahoo has     obvious advantages. Yahoo knows far too well its audience (Flurry, Viber, Tumblr, etc.)  Provides a low-cost CPC, CPCV and optimize the advertising campaign for the successful achievement of the CPI and CPA metrics, based on the whole-just ten conversions.

Dmexco

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Webmedia team

Within just a few years,‪#‎Dmexco‬ has developed into the most important meeting point for the global digital economy. Take your chance, grab a free coffee and meet us at the biggest digital marketing exhibition in Europe. We welcome you to visit our stand and meet with the Mobupps and Webmedia company’s teams. Our representatives would be happy to tell you about main advantages, company’s strength, and of course, give presents.

Case study: “Mobupps acquires a high number of quality users in a short time for Webgames “

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Mobupps cases


Webgames (http://corpwebgames.com/) is one of the most popular web-based social gaming publisher from Eastern Europe. With over 10 million active players spanning VK, OK, MM and Facebook, Webgames is the most popular web-based social gaming publisher in Eastern Europe. In 2015, Webgames launched their first mobile title, Ghost Tales and partnered with AppsFlyer for their mobile attribution and marketing analytics, and Mobupps as their agency of record.

The Video Advertising Growth: CTRs, Prices and Ad Products

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Interesting data brought by eMarketer.com has revealed that video advertising and social advertising are gaining power in terms of digital ad spending in the US. Video ad spending share was 17.7% in 2015 in the US, and expected to reach 19.7% in 2016. According to the predictions, the video field is expected to be the fastest-growing category on desktop and mobile from this year through 2020.

Native Ads – Future Trends

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An interesting interview with Justin Choi, CEO of native advertising platform Nativo, was published in eMarketer website. The interview dealt with native ads – trends, processes and changes in recent years and expected changes in 2016.

Will Search and Display Ads Rates become Lower Soon?

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2015 was the greatest year of video advertising – a significant growth has occurred and therefore, the expections for 2016 are naturally high, in terms of the popularity and revenues from video ads.

Digital Video Ads in 2016

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2016 gets underway and as you have already read, it is time for analysts to give their forecasts in the digital advertising field. In WMADV-Webmedia, we came across interesting forecasts and almost every one of them mentioned the growing of video advertising.

Display Advertising – Conclusion of 2015 and Forecast for 2016

Photo taken from: Robert, Flickr

2015 is almost over and it was very significant year in the field of online advertising. It is a good time for conclusions of the past year and forecastes for 2016. In recent years, we saw many industries moving their advertising budgets to display and mobile advertising, instead of the traditional TV, radio and newspaper advertising.

Visit Our New Website – WMADV.COM

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Webmedia’s website (WMADV.COM) was redesigned recently – and you are invited to visit and see the difference! Read about our services and clients and become a partner. Click here to visit