The Video Advertising Growth: CTRs, Prices and Ad Products

Interesting data brought by eMarketer.com has revealed that video advertising and social advertising are gaining power in terms of digital ad spending in the US. Video ad spending share was 17.7% in More »

Native Ads – Future Trends

An interesting interview with Justin Choi, CEO of native advertising platform Nativo, was published in eMarketer website. The interview dealt with native ads – trends, processes and changes in recent years and More »

Will Search and Display Ads Rates become Lower Soon?

2015 was the greatest year of video advertising – a significant growth has occurred and therefore, the expections for 2016 are naturally high, in terms of the popularity and revenues from video More »

Digital Video Ads in 2016

2016 gets underway and as you have already read, it is time for analysts to give their forecasts in the digital advertising field. In WMADV-Webmedia, we came across interesting forecasts and almost More »

Display Advertising – Conclusion of 2015 and Forecast for 2016

2015 is almost over and it was very significant year in the field of online advertising. It is a good time for conclusions of the past year and forecastes for 2016. In More »

 

Dmexco

DMEXCO

Within just a few years,‪#‎Dmexco‬ has developed into the most important meeting point for the global digital economy.

b6bf74d3-4cb2-495b-a8e7-1111

 

 

 

 

Case study: “Mobupps acquires a high number of quality users in a short time for Webgames “

Webgames (http://corpwebgames.com/) is one of the most popular web-based social gaming publisher from Eastern Europe. With over 10 million active players spanning VK, OK, MM and Facebook, Webgames is the most popular web-based social gaming publisher in Eastern Europe. In 2015, Webgames launched their first mobile title, Ghost Tales and partnered with AppsFlyer for their mobile attribution and marketing analytics, and Mobupps as their agency of record.

Screenshot_6

The Video Advertising Growth: CTRs, Prices and Ad Products

2903-1

Interesting data brought by eMarketer.com has revealed that video advertising and social advertising are gaining power in terms of digital ad spending in the US. Video ad spending share was 17.7% in 2015 in the US, and expected to reach 19.7% in 2016. According to the predictions, the video field is expected to be the fastest-growing category on desktop and mobile from this year through 2020.

Native Ads – Future Trends

0103-1

An interesting interview with Justin Choi, CEO of native advertising platform Nativo, was published in eMarketer website. The interview dealt with native ads – trends, processes and changes in recent years and expected changes in 2016.

Will Search and Display Ads Rates become Lower Soon?

240116

2015 was the greatest year of video advertising – a significant growth has occurred and therefore, the expections for 2016 are naturally high, in terms of the popularity and revenues from video ads.

Digital Video Ads in 2016

3012-1

2016 gets underway and as you have already read, it is time for analysts to give their forecasts in the digital advertising field. In WMADV-Webmedia, we came across interesting forecasts and almost every one of them mentioned the growing of video advertising.

Display Advertising – Conclusion of 2015 and Forecast for 2016

Photo taken from: Robert, Flickr

2015 is almost over and it was very significant year in the field of online advertising. It is a good time for conclusions of the past year and forecastes for 2016. In recent years, we saw many industries moving their advertising budgets to display and mobile advertising, instead of the traditional TV, radio and newspaper advertising.

Visit Our New Website – WMADV.COM

NEW

Webmedia’s website (WMADV.COM) was redesigned recently – and you are invited to visit and see the difference! Read about our services and clients and become a partner. Click here to visit

AOL’s Video Industry Report – Stats and Conclusions

AOL

AOL annual State of the Video Industry report published last month, shows interesting data about video advertising all over the US. The bottom line is that more and more marketers, prefer to shift their advertising budgets from the traditional platforms to digital video.

Creating a Successful Copywriting to Your Display Ads

1811-1

You watch them when you use a desktop browser, when you read your news, look for a recipe or watch live stream. They are always there – the display ads. Well, try to remember: when was the last time you clicked on them, and why? Perhaps, the banner ad was interesting and directed to you and other people like you?