Category Archives: Articles

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WebMedia is a digital ad network that delivers premium advertising solutions for brands and publishers. Our platform provides our advertisers with real time bidding and a transparent supply. For our media partners, we provide the ability to reach the highest revenues for each impression by powerful optimization tools and high quality demand. Our focus is to provide our clients with maximum value for their digital marketing goals, the best match between the advertisers and our media partners all in a brand-safe environment for both sides.

Meet with our news presentations for advertisers and publishers

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What is the state of native advertising in Russia? How do you engage an audience in native advertising? How do you build a business on native advertising?

How Became the Russian Leader in Native in Russia?

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 And of course, don’t forget write to our corporate e-mail contacts@wmadv.com to set up a meeting

Check out our Event Plan for 2017!

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Video ads on Facebook are different from the ones we knew on TV, and they also lead to a different behaviour from the audience.Moreover, users have a shorter attention span when using their mobile devices, which also requires a different perspective when creating a video.This creates the need for brands to adjust their content when they have to transfer their message from TV and traditional marketing to social media.

How to take advantage of Facebook Video’s creative opportunities

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Despite the huge competition on the Russian market, Yahoo has     obvious advantages. Yahoo knows far too well its audience (Flurry, Viber, Tumblr, etc.)  Provides a low-cost CPC, CPCV and optimize the advertising campaign for the successful achievement of the CPI and CPA metrics, based on the whole-just ten conversions.

Web Media has become a leading partner of #Yahoo Gemini platform on the Russian market!

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Within just a few years,‪#‎Dmexco‬ has developed into the most important meeting point for the global digital economy. Take your chance, grab a free coffee and meet us at the biggest digital marketing exhibition in Europe. We welcome you to visit our stand and meet with the Mobupps and Webmedia company’s teams. Our representatives would be happy to tell you about main advantages, company’s strength, and of course, give presents.

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Interesting data brought by eMarketer.com has revealed that video advertising and social advertising are gaining power in terms of digital ad spending in the US. Video ad spending share was 17.7% in 2015 in the US, and expected to reach 19.7% in 2016. According to the predictions, the video field is expected to be the fastest-growing category on desktop and mobile from this year through 2020.

The Video Advertising Growth: CTRs, Prices and Ad Products

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An interesting interview with Justin Choi, CEO of native advertising platform Nativo, was published in eMarketer website. The interview dealt with native ads – trends, processes and changes in recent years and expected changes in 2016.

Native Ads – Future Trends

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2015 was the greatest year of video advertising – a significant growth has occurred and therefore, the expections for 2016 are naturally high, in terms of the popularity and revenues from video ads.

Will Search and Display Ads Rates become Lower Soon?

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2016 gets underway and as you have already read, it is time for analysts to give their forecasts in the digital advertising field. In WMADV-Webmedia, we came across interesting forecasts and almost every one of them mentioned the growing of video advertising.

Digital Video Ads in 2016